While TikTok is often criticized for primarily attracting a younger audience and being perceived as counterproductive, let's shift this perspective. TikTok fosters community building and has evolved into a contemporary search engine for every generation.
MORE THAN MEETS THE EYE
Millennials have a wide range of interests. We’ll bridge the gap between the expected and the unexpected to show how our diverse millennial personas are linked together through the community of TikTok. In a sequence of surprising and engaging chapters for each of our heroes, a larger story of connection unfolds. It’s an upbeat and hilarious narrative that delights the audience and leaves them wanting more.
TOK OF THE TOWN
Showcasing how TikTok can reach a diverse, multi-generational audience through a series of connected ‘festive’ vignettes - from its search capabilities, TikTok Shop, and party tips that will solidify this app as the go-to social media platform. Two examples of a story that displays the brand in action: