Though often criticized for attracting a younger audience, TikTok fosters community across generations, showing there's more that unites us than divides us. It's become a modern search engine, connecting people through shared interests.
MORE THAN MEETS THE EYE
Millennials have a wide range of interests. We’ll bridge the gap between the expected and the unexpected to show how our diverse millennial personas are linked together through the community of TikTok. In a sequence of surprising and engaging chapters for each of our heroes, a larger story of connection unfolds. It’s an upbeat and hilarious narrative that delights the audience and leaves them wanting more.
TOK OF THE TOWN
*Honorable Mention at the 2024 American Advertising Awards—Los Angeles in the Film, Video, and Sound Category for Branded Content & Entertainment
Showcasing how TikTok can reach a diverse, multi-generational audience through a series of connected ‘festive’ vignettes - from its search capabilities, TikTok Shop, and party tips that will solidify this app as the go-to social media platform.
SWIPE TO A BETTER YOU
Tapping into energizing workouts, healthy recipes, and mindful practices, TikTok makes it easy to build the habits that matter most to you—one swipe at a time.